Beech, J. G., & Chadwick, S. (2007). The marketing of sport. Prentice Hall/Financial Times. http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4689852700002011&institutionId=2011&customerId=2010
Chadwick, S., Arthur, D., & Beech, J. (2016). International Cases in the Business of Sport: Second Edition. Taylor & Francis Ebooks. http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4690014900002011&institutionId=2011&customerId=2010
Chadwick, S., Chanavat, N., & Desbordes, M. (2015). Routledge Handbook of Sports Marketing. Taylor & Francis Ebooks. http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4690014930002011&institutionId=2011&customerId=2010
Fahy, J., & Jobber, D. (2022). Foundations of marketing (Seventh edition). McGraw Hill. https://bibliu.com/users/saml/samlCoventry?RelayState=eyJjdXN0b21fbGF1bmNoX3VybCI6IiMvdmlldy9ib29rcy85NzgxNTI2ODQ5MDE0L2VwdWIvT0VCUFMvYnJpZWYtY29udGVudHMuaHRtbCJ9
Fetchko, M., Roy, D., & Clow, K. E. (2012). Sports Marketing. Pearson Education (US). http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4689931740002011&institutionId=2011&customerId=2010
Horner, S., & Swarbrooke, J. (2005). Leisure marketing: a global perspective. Elsevier Butterworth-Heinemann. http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4664302970002011&institutionId=2011&customerId=2010
Nufer, G. (2013). Ambush Marketing in Sports. Taylor and Francis. http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=3589003830002011&institutionId=2011&customerId=2010
Shank, M. D., & Lyberger, M. R. (2015). Sports marketing: a strategic perspective (Fifth edition). Routledge. https://ebookcentral.proquest.com/lib/coventry/detail.action?docID=1811089
Susan Horner. (25 C.E.). Leisure Marketing: A Global Perspective. Routledge; UK ed. edition. https://www.amazon.co.uk/Leisure-Marketing-Perspective-Susan-Horner-ebook/dp/B008FZ3OS2