SMM: Marketing and Management | Coventry University

Name Sort by name	Code Sort by code	Type Sort by type
"Sponsorship, Endorsement and Naming Rights"	M09SEM	Module
Academic and Professional Skills	4000SEM	Module
Academic and Professional Skills	1002SEM	Module
Academic and Professional Skills in Management	4007HRM	Module
Advanced Marketing Strategy	VT362MKT	Module
Advanced Marketing Study (Dissertation)	3001MKT	Module
Advanced Marketing Study (Project)	300MKT	Module
Advertising Concepts and Practice	1003MKT	Module
Advertising Concepts and Practice	4003MKT	Module
Analysing Sport and Events	207SEM	Module
Applied Employment Skills for the Sport and Event Industry	300SEM	Module
Applied Marketing	208MKT	Module
Applied Project 1	7078SMM	Module
Applied Project 2	7083SMM	Module
Applied Resourcing and Talent Management	7004HRM	Module
Brand and Corporate Communications	3009MKT	Module
Brand Management	2003MKT	Module
Buyer Behaviour	211MKT	Module
Buyer Behaviour	5000MKT	Module
Communication Psychology	6019MKT	Module
Communication Psychology	3011MKT	Module
Comparative Global HRM	7008HRM	Module
Consumer Behaviour	M31MKT	Module
Consumer Behaviour	2006MKT	Module
Consumer Behaviour in Sport	M07SEM	Module
Contemporary Developments in Employee Relations	308HRM	Module
Contemporary Issues in Hospitality Management	6010SEM	Module
Contemporary Issues in Hospitality Management	311SEM	Module
Contemporary Issues in HR Service Delivery	202HRM	Module
Contemporary Issues in Research	7084SMM	Module
Contemporary Issues in Sport	312SEM	Module
Contemporary Services and Retail Marketing	3015MKT	Module
Corporate Events	5002SEM	Module
Corporate Events	2006SEM	Module
Corporate Marketing Strategy	303MKT	Module
Corporate Planning and Event Marketing	208SEM	Module
Corporate Social Responsibility in Sport and Events	5006SEM	Module
Creative Advertising	7029SMM	Module
Creative Advertising Development	309MKT	Module
Crisis Management and Public Relations	7023SMM	Module
CSR and Sustainability in Sport and Events	209SEM	Module
Designing Online Presence	213MKT	Module
Designing Online Presence	5013MKT	Module
Digital Analytics	2008MKT	Module
Digital and Social Media Strategy	3004MKT	Module
Digital Business	2009MKT	Module
Digital Business	5009MKT	Module
Digital Marketing	M33MKT	Module
Digital Marketing Analytics	7025SMM	Module
Digital Marketing and Online Presence	2001MKT	Module
Digital Marketing Strategy	CUOL-7063SMM	Module
E-CRM and Strategy	314MKT	Module
Economic Impacts of Sport and Events	107SEM	Module
Employee Engagement and Relations	7003HRM	Module
Employment and Academic Skills (10cr)	1001MKT	Module
Employment and Academic Skills [10 credit]	4001MKT	Module
Employment Relations	5002HRM	Module
Enhancing Skills for International Employment	7011HRM	Module
Enhancing your Employment Skills	7006HRM	Module
Enterprise and Entrepreneurship	3006MKT	Module
Enterprise and Entrepreneurship	6020MKT	Module
Ethical HRM HRD	7005HRM	Module
Event Design	3002SEM	Module
Event design and applied technology	7038SMM	Module
Event marketing, public relation, sponsorship & fundraising	7043SMM	Module
Event Operations Management	7040SMM	Module
Event Planning	M10SEM	Module
Event planning and strategic management	7037SMM	Module
Event risk management and legislation	7041SMM	Module
Event sustainability and corporate social responsibility	7042SMM	Module
Event Sustainability and Risk Management	M11SEM	Module
Experience Design	7075SMM	Module
Facilities and Events Operations Management	M06SEM	Module
Financial Aspects of HRM	4002HRM	Module
Future of Global Work	7039HRM	Module
Global Advertising Management	7022SMM	Module
Global Business Context of HRMGlobal Business Context of HRM	4004HRM	Module
Global Marketing	7018SMM	Module
Health and Safety, Risk, and Crisis Management	7079SMM	Module
HR Analytics	7009HRM	Module
Human Resource Management in Context	7001HRM	Module
Human resource management in events	7036SMM	Module
Human Resource Management in the Sport and Event Industry	102SEM	Module
International Brand Management	7017SMM	Module
International Digital Analytics	6002SMM	Module
International Digital Analytics	6003SMM	Module
International Employment Relations	7007HRM	Module
International Event Management	305SEM	Module
International Event Perspectives	M12SEM	Module
International Hospitality Operations Management	2030SEM	Module
International HRM	305HRM	Module
International HRM	341HRM	Module
International Human Resource Management	7049SMM	Module
International Marketing	6002MKT	Module
Introduction to Digital Marketing	4005MKT	Module
Introduction to Digital Marketing	1005MKT	Module
Introduction to Integrated Marketing Communications	1004MKT	Module
Introduction to Leadership (Chartered Management Institute)	A137HRM	Module
Introduction to Sport Business	101SEM	Module
Introduction to Sport Business	1003SEM	Module
Introduction to Sport Digital Marketing	1004SEM	Module
Introduction to Sport Marketing	4003SEM	Module
Introduction to Sport Marketing	1009SEM	Module
Introduction to the Event Industry	1008SEM	Module
Introduction to the Event Industry	4002SEM	Module
Leaders of the Future (Chartered Management Institute)	A310HRM	Module
Leadership and Management	7020HRM	Module
Leadership and Relationship Management	7077SMM	Module
Leading & Inspiring People (Chartered Management Institute)	A200HRM	Module
Leading, Managing and Developing People	7000HRM	Module
Live Event Management	2011SEM	Module
Luxury Branding	7035SMM	Module
Management and Leadership in Sport and Events	4006SEM	Module
Management and Leadership in Sport and Events	1006SEM	Module
Managing Change and Innovation	7037HRM	Module
Managing Employee Development	348HRM	Module
Managing Experiential Projects	7080SMM	Module
Managing Financial Data	7027HRM	Module
Managing Global Marketing Teams	7030SMM	Module
Managing Human Resources (BABA)	2002HRM	Module
Managing Human Resources (BABM)	2001HRM	Module
Managing Organisational Change Projects	7010HRM	Module
Managing People	148HRM	Module
Managing People	4006HRM	Module
Managing People in Sport and Events	M02SEM	Module
Managing People in the Sport and Event Industry	1005SEM	Module
Managing People in the Sport and Event Industry	4005SEM	Module
Managing Resources and Self-Employment	7081SMM	Module
Managing Self	4009SMM	Module
Managing Sports Events	7010SMM	Module
Managing Volunteers	302SEM	Module
Marketing and Funding	7076SMM	Module
Marketing and Logistics	4000SMM	Module
Marketing and Sponsorship in Sports and Events	M01SEM	Module
Marketing Essentials	105MKT	Module
Marketing for International Business	4001SMM	Module
Marketing in an International Perspective	7001MKT	Module
Marketing in Events	1001SEM	Module
Marketing in Events	4004SEM	Module
Marketing Insight	2007MKT	Module
Marketing Management	2005MKT	Module
Marketing Metrics	7019SMM	Module
Marketing Principles and Practice	1002MKT	Module
Marketing Principles and Practice	4002MKT	Module
Marketing Research and Data Analysis	1000MKT	Module
Marketing Research and Data Analysis	4006MKT	Module
Marketing Strategy	CUOL-7062SMM	Module
Marketing Strategy	7062SMM	Module
Marketing Strategy	3000MKT	Module
Media and Entertainment Law	2005SEM	Module
Media and Entertainment Law	5009SEM	Module
Media and Entertainment Law	206SEM	Module
People Analytics	7040HRM	Module
Placement and Employment in the Graduate Market	A240HRM	Module
Postgraduate Dissertation/Consultancy Project	7012SMM	Module
Postgraduate Professional Experience	7011SMM	Module
Practice-based Dissertation	M14SEM	Module
Professional Report Writing with Advertising Analysis	A168MKT	Module
Project	7066SMM	Module
Research-based Dissertation	M13SEM	Module
Responsible Business Strategy	6021MKT	Module
Sales Management	7021SMM	Module
Self-Management and Personal Effectiveness	7072SMM	Module
Service Operations	7028SMM	Module
Services and Retail Marketing	306MKT	Module
Skills for Study and HR Leadership	7002HRM	Module
Social Media and Online Reputation	315MKT	Module
Sport and Event Consultancy Project	3003SEM	Module
Sport and Event Industry Customer Service Management	A300SEM	Module
Sport and Event Tourism	5007SEM	Module
Sport and Event Tourism	2000SEM	Module
Sport Consumer Behaviour	2009SEM	Module
Sport Event Legacy	3004SEM	Module
Sport Finance	M05SEM	Module
Sport Finance and Business Analytics	7005SMM	Module
Sport Legal Environment and Broadcasting	M03SEM	Module
Sport Marketing Insights	2003SEM	Module
Sport Marketing Management	2001SEM	Module
Sport Policy and Governance	2004SEM	Module
Sport PR and Media	313SEM	Module
Strategic Employment Relations	7036HRM	Module
Strategic HRM	301HRM	Module
Strategic Marketing Planning	6023MKT	Module
Strategic Sport and Event Marketing	303SEM	Module
Study/Work Placement Abroad Year	5001SMM	Module
Sustainability Marketing	3005MKT	Module
Sustainability Marketing	6018MKT	Module
Sustainable Development and Legacy	7082SMM	Module
Sustainable Tourism Management	7031SMM	Module
The International Business of Sport	A350SMM	Module
The Sport and Event Business Environment	1007SEM	Module
The Sport and Event Business Environment	4007SEM	Module
UK Work Placement	5000SMM	Module
Understanding HRM	4001HRM	Module
Understanding the Event Industry	7039SMM	Module
Understanding the Events and Experience Industries	7074SMM	Module
Using Data in Business	5000HRM	Module
Work and Working Lives in a Changing Business Environment	7C001	Module
Working in Teams	A101HRM	Module