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Chadwick, S., Chanavat, N., and Desbordes, M. (2015) Routledge Handbook of Sports Marketing [online] Taylor & Francis Ebooks. available from <http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4690014930002011&institutionId=2011&customerId=2010>
Fahy, J. and Jobber, D. (2022) Foundations of Marketing [online] Seventh edition. London: McGraw Hill. available from <https://bibliu.com/users/saml/samlCoventry?RelayState=eyJjdXN0b21fbGF1bmNoX3VybCI6IiMvdmlldy9ib29rcy85NzgxNTI2ODQ5MDE0L2VwdWIvT0VCUFMvYnJpZWYtY29udGVudHMuaHRtbCJ9>
Fetchko, M., Roy, D., and Clow, K.E. (2012) Sports Marketing [online] Upper Saddle River: Pearson Education (US). available from <http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4689931740002011&institutionId=2011&customerId=2010>
Horner, S. and Swarbrooke, J. (2005) Leisure Marketing: A Global Perspective [online] Amsterdam: Elsevier Butterworth-Heinemann. available from <http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4664302970002011&institutionId=2011&customerId=2010>
Nufer, G. (2013) Ambush Marketing in Sports [online] Hoboken: Taylor and Francis. available from <http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=3589003830002011&institutionId=2011&customerId=2010>
Shank, M.D. and Lyberger, M.R. (2015) Sports Marketing: A Strategic Perspective [online] Fifth edition. Milton Park, Abingdon, Oxon: Routledge. available from <https://ebookcentral.proquest.com/lib/coventry/detail.action?docID=1811089>
Susan Horner (25AD) Leisure Marketing: A Global Perspective [online] available from <https://www.amazon.co.uk/Leisure-Marketing-Perspective-Susan-Horner-ebook/dp/B008FZ3OS2>
