Beech JG and Chadwick S, The Marketing of Sport (Prentice Hall/Financial Times 2007) <http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4689852700002011&institutionId=2011&customerId=2010>
Chadwick S, Arthur D and Beech J, International Cases in the Business of Sport: Second Edition (Taylor & Francis Ebooks 2016) <http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4690014900002011&institutionId=2011&customerId=2010>
Chadwick S, Chanavat N and Desbordes M, Routledge Handbook of Sports Marketing (Taylor & Francis Ebooks 2015) <http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4690014930002011&institutionId=2011&customerId=2010>
Fahy J and Jobber D, Foundations of Marketing (Seventh edition, McGraw Hill 2022) <https://bibliu.com/users/saml/samlCoventry?RelayState=eyJjdXN0b21fbGF1bmNoX3VybCI6IiMvdmlldy9ib29rcy85NzgxNTI2ODQ5MDE0L2VwdWIvT0VCUFMvYnJpZWYtY29udGVudHMuaHRtbCJ9>
Fetchko M, Roy D and Clow KE, Sports Marketing (Pearson Education (US) 2012) <http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4689931740002011&institutionId=2011&customerId=2010>
Horner S and Swarbrooke J, Leisure Marketing: A Global Perspective (Elsevier Butterworth-Heinemann 2005) <http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&amp;package_service_id=4664302970002011&amp;institutionId=2011&amp;customerId=2010>
Nufer G, Ambush Marketing in Sports (Taylor and Francis 2013) <http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=3589003830002011&institutionId=2011&customerId=2010>
Shank MD and Lyberger MR, Sports Marketing: A Strategic Perspective (Fifth edition, Routledge 2015) <https://ebookcentral.proquest.com/lib/coventry/detail.action?docID=1811089>
Susan Horner, ‘Leisure Marketing: A Global Perspective’ (25AD) <https://www.amazon.co.uk/Leisure-Marketing-Perspective-Susan-Horner-ebook/dp/B008FZ3OS2>